Though these claims seem legitimate, watching the video you get a feeling of not knowing the full story behind the matter. First, it is important to realize with this video that the people behind the production of the video have vested interest in discrediting these groups so that the few companies involved, in what Patel calls "the bottleneck" of few corporate giants controlling the entire food syste
m, continue to hold their power to dictate our food system. They use their site as a cloak to what their real agenda is, and honestly they could care less about you as long as they maintain their power and people keep consuming. Patel states in his book Stuffed and Starved, "unless you're a corporate food executive, the food system isn't working for you. Around the world, farmers and farmworkers are dying, with the connivance of elected officials, and at the whim of the market. Though processed food, consumers are engorged and intoxicated. The agribusiness's food and marketing have contributed to record levels of diet-related disease, harming us today and planting a time-bomb in the bodies of children around the world. Supermarket shelves offer an abundance of cheap calories, even as they bleed local economies. We are increasingly disconnected both from the production of our food and from the joy of eating it. Most of this happens with consumers ignorant to the suffering that precedes
every mouthful of food. And the architecture of our neighborhoods (sic) and working lives makes it impossible to imagine anything better." Of course it is in the large companies best interest for consumers to not understand this information, and this video and their site can be seen as one of the major contributors in maintaining their position. It seems ironic that they mention that they just want people to know about the extreme agendas of the groups "hypocrisy, junk science, hidden agendas, inconsistencies and misdirection" so that "stop a small group of people from dictating choices for everybody." Even though these groups are simply trying to connect the consumers back to the production of their food, so they can see the injustices done to them and all the people that produce the food. Though the way they frame their point of view is exceptional by saying these groups are implying we are "too stupid to make our own choices," yet they are just betting on the fact that we actually are stupid enough to think we have a choice, while they are the ones creating what we eat and shape the food market, or that we won't question their validity. This would seem to make those that cannot afford healthy food to feel better about what they are able to afford, which happens to be junk. Though when they mention that they don't want government mandates because they "go to far for our taste," this is the point when you should start to realize they are in fact the hypocrites.
This topic more than anything reminds me of the corn syrup commercials that flood TV's across America every day saying that corn syrup is just as good as sugar, yet once again we can see that the people who produce these messages have an interest in Americans believing this idea.
Uploaded by CornRefinersAssoc on Sep 7, 2010
This is the blurb they give with the video: The misperceptions surrounding high fructose corn syrup are extensive. To assist consumers in readily identifying added sugars in the diet, the Corn Refiners Association began an educational campaign in 2008 to dispel the myths about high fructose corn syrup, or corn sugar. The goal of this educational effort is to provide consumers credible, science-based information to enable them to make informed decisions about their diet.
I think the video on corn syrup really shows how much companies attempt to get into the minds of children and parents. We share messages of false ads and put money into tricking the public into believing that products are going to benefit them. In reality it makes perfect sense from a business standpoint to get people to buy your products, but it traps people into the ways of corruption in the food industry.
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